Customizing Your Upsell Offer Page

Your post-purchase upsell page is where customers decide whether to add more products to their order. The way you present your offers can significantly impact your acceptance rates and revenue.

While Shopify has some limitations on what can be changed on post-purchase pages, Growth Suite gives you control over the most important text elements to match your brand voice and optimize conversions.

Understanding the Page Layout

The post-purchase offer page displays between checkout completion and the “Thank You” page. It shows your selected products with special pricing and gives customers an easy way to add items to their just-completed order.

Important: Due to Shopify’s restrictions, you cannot change colors or add custom design elements. However, you can customize all the text elements to create a compelling offer that matches your brand voice.

Customizable Text Elements

Growth Suite allows you to customize 8 key text elements on your upsell page. Here’s what each element does and how to optimize it:

1. Offer Title

What it does: This is the main headline that appears at the top of your offer page.

Default text: “A Special Offer Just For You! ✨”

Best practices:

• Keep it short and exciting
• Use words that create urgency like “Exclusive,” “Limited,” or “Special”
• Consider your brand voice – formal vs. casual
• Include emojis if they match your brand style

Examples:

• “Complete Your Perfect Order! 🎯”
• “One More Thing Before You Go…”
• “Exclusive Add-On Just for You!”

2. Offer Description

What it does: Supporting text that appears below the title to explain the offer.

Default text: “Don’t miss out on this exclusive deal, available only on this page.”

Best practices:

• Keep it short and clear – one or two sentences maximum
• Emphasize the exclusivity and time-sensitivity
• Avoid overwhelming customers with too much text
• Focus on the benefit to the customer

Examples:

• “Save big on these hand-picked items that perfectly complement your order.”
• “These exclusive discounts expire in minutes – grab them now!”
• “Complete your collection with these specially priced essentials.”

3. Primary Button Text

What it does: The main action button that adds the product to the customer’s order.

Default text: “Add to My Order”

Best practices:

• Use action-oriented language
• Keep it short – 2-4 words maximum
• Make it clear what happens when clicked
• Consider your product type and customer language

Examples:

• “Yes, Add This!”
• “Grab This Deal”
• “Add to Order”
• “I Want This”

4. Secondary Button Text

What it does: The button that lets customers skip the offer and continue to the thank you page.

Default text: “No, Thanks”

Best practices:

• Keep it polite but not too appealing
• Don’t make declining the offer more attractive than accepting
• Use neutral language
• Keep it short

Examples:

• “Skip This”
• “Maybe Later”
• “Continue”
• “No, Thanks”

5. Learn More Button Text

What it does: A link that opens the product’s detail page in a new tab for customers who want more information.

Default text: “Go to Product Page”

Best practices:

• Make it clear this provides more information
• Use language that encourages exploration
• Keep it descriptive but concise

Examples:

• “Learn More”
• “See Details”
• “View Product”
• “More Info”

6. Shipping Text

What it does: Label for the shipping cost line item (Shopify calculates if shipping applies).

Default text: “Shipping”

Best practices:

• Keep it simple and clear
• Use standard e-commerce language customers expect
• Consider your shipping policy

Examples:

• “Shipping”
• “Delivery”
• “Shipping Cost”

7. Subtotal Text

What it does: Label for the total amount line including tax and shipping.

Default text: “Subtotal”

Best practices:

• Use clear, standard terminology
• Match the language used elsewhere in your store
• Keep it simple

Examples:

• “Total”
• “Subtotal”
• “Order Total”

8. Discount Value

What it does: Sets the percentage or dollar amount discount applied to the offered products.

Best practices:

• Test different discount levels to find your sweet spot
• Consider your profit margins
• Higher discounts often increase acceptance but reduce profit per sale
• Start with 15-25% and adjust based on performance

How to Customize Your Text Elements

Step-by-Step Instructions

1. Open Growth Suite: Log into your Growth Suite app from your Shopify admin
2. Navigate to Funnels: Click “Post Purchase Funnels” in the left menu
3. Edit Your Funnel: Click on an existing funnel or create a new one
4. Find Offer Settings: Scroll to the “Offer Settings” section
5. Customize Text: Update each text field with your preferred copy
6. Save Changes: Click “Save” to apply your customizations

Testing and Optimization

A/B Testing Your Copy

To find the most effective text for your audience:

• Test one element at a time (e.g., just the title)
• Run tests for at least 100-200 offers shown per variation
• Monitor acceptance rates, not just conversion rates
• Consider seasonal variations in language preferences

Performance Indicators

Monitor these metrics to evaluate your copy performance:

Metric	What It Tells You	Good Performance
Acceptance Rate	How many customers accept the offer	15-30%
Learn More Clicks	How many want more product information	5-15%
Revenue Per Offer	Average additional revenue generated	Varies by product price

Common Mistakes to Avoid

Text That Hurts Conversions

• Too much text: Long descriptions overwhelm customers
• Weak urgency: Generic language doesn’t motivate action
• Confusing buttons: Unclear what each button does
• Brand mismatch: Copy that doesn’t match your store’s voice
• Overselling: Trying too hard can make offers seem fake

Technical Considerations

• Keep text short to avoid display issues on mobile devices
• Test your copy on different screen sizes
• Avoid special characters that might not display correctly
• Remember that longer text may wrap to multiple lines

Industry-Specific Examples

Fashion & Accessories

• Title: “Complete Your Look! 👗”
• Description: “These pieces pair perfectly with your order.”
• Primary Button: “Add to Outfit”

Beauty & Skincare

• Title: “Your Routine Needs This! ✨”
• Description: “Enhance your skincare with these exclusive add-ons.”
• Primary Button: “Add to Routine”

Home & Garden

• Title: “Perfect Additions for Your Space 🏡”
• Description: “Complete your project with these essential items.”
• Primary Button: “Add to Project”

Tech & Electronics

• Title: “Essential Add-Ons Available Now ⚡”
• Description: “Get the most from your purchase with these accessories.”
• Primary Button: “Add Accessory”

Seasonal and Event Customization

Consider updating your copy for special events:

Holiday Seasons

• Black Friday: “Exclusive Black Friday Add-Ons!”
• Christmas: “Complete Your Holiday Shopping 🎄”
• Valentine’s: “Show More Love with These Additions 💝”

Sales Events

• Flash Sales: “Flash Sale Add-Ons – Limited Time!”
• Clearance: “Final Chance for These Deals!”
• New Product Launch: “Be First to Try Our Latest!”

Conclusion

Customizing your upsell offer page text is a simple but powerful way to increase acceptance rates and revenue. By using language that matches your brand voice and motivates customer action, you can significantly improve your post-purchase funnel performance.

Start with the default text and make small changes based on your brand and customer feedback. Test different variations systematically and always monitor your performance metrics to guide your optimization efforts.

Remember, the goal is to make customers feel excited about adding to their order, not pressured. Clear, benefit-focused copy that respects your customers’ intelligence will always perform better than pushy sales language.