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Trigger Campaigns are special campaigns in Growth Suite that use visitor behavior analysis to deliver personalized discount offers at the perfect moment. Unlike regular campaigns that show offers to everyone, Trigger Campaigns are smart – they only show offers to visitors who need that extra push to complete their purchase.
Table of Contents
How Trigger Campaigns Work
Growth Suite analyzes every visitor’s behavior in real-time to understand their purchase intent. Based on this analysis, visitors fall into two categories:
Dedicated Buyers
These visitors show strong purchase intent and don’t receive any offers. Growth Suite recognizes when someone is already committed to buying and avoids interrupting their natural purchase process.
Window Shoppers
These visitors show hesitation or browsing behavior and may receive personalized offers. The system further analyzes their purchase likelihood:
- Low purchase intent: Higher discount percentage + longer offer duration
- High purchase intent: Lower discount percentage + shorter offer duration
Key Features of Trigger Campaigns
| Feature | Description | Default Setting |
|---|---|---|
| Unique Discount Codes | Each visitor gets a personal, single-use discount code | Auto-generated |
| Automatic Application | Discount codes are automatically added to visitor’s cart | Enabled |
| Code Expiry | Codes are automatically removed from cart when offer expires | Based on offer duration |
| Cooldown Period | Time before a visitor can receive another offer | 7 days |
| Maximum Offers | Total number of offers a visitor can receive | 3 offers |
Step-by-Step Guide: Creating a Trigger Campaign
Step 1: Access Campaign Creation
- Click on “Campaigns” in the left menu
- Click the “New Campaign” button in the top right corner
- Select “Trigger Campaign” as your campaign type
Step 2: Configure Campaign Details
Fill in the basic information for your campaign:
- Campaign Name: Choose a descriptive name for internal reference
- Description: Add notes about campaign purpose or strategy
- Start Date: When the campaign should begin (uses your timezone)
- End Date: When the campaign should stop (uses your timezone)
- Status: Select “Active” if you want the campaign to start immediately when the start date arrives
Step 3: Choose Your Campaign Trigger
This is the most important section – it determines when offers are shown to visitors.
Smart AI Trigger (Recommended)
Best choice for maximum performance. This option analyzes all visitor behaviors and triggers offers at the moment when visitors show the highest interest in your products. The timing feels completely organic to visitors.
Events
Trigger based on specific visitor actions:
- Add to Cart: Triggers when items are added to cart
- Remove from Cart: Triggers when items are removed from cart
- Checkout Begin: Triggers when visitor starts checkout but returns to the store in the same session
Important: Not every visitor who performs these actions will receive an offer – behavioral analysis still applies.
Pageviews
Trigger based on specific page visits:
- Homepage: Triggers on homepage visits
- Product Pages: Triggers on any product page visit
- Collection Pages: Triggers on category/collection page visits
💡 Pro Tip: We recommend using “Smart AI Trigger” for the best results. It provides the highest conversion rates and feels most natural to your visitors.
Step 4: Configure Offer Settings
Discount Range
Set the minimum and maximum discount percentages:
- Low purchase intent visitors: Receive discounts closer to your maximum
- High purchase intent visitors: Receive discounts closer to your minimum
- Recommended range: 5% to 15%
⚠️ Important: Make sure your store doesn’t offer competing discounts (like “WELCOME10”). The goal is to provide exclusive, time-limited offers that feel special to visitors.
Offer Duration
Set how long offers remain valid:
- Default range: 20 to 40 minutes
- Low purchase intent: Longer duration (closer to 40 minutes)
- High purchase intent: Shorter duration (closer to 20 minutes)
- Maximum recommended: Never exceed 1 hour
- Minimum recommended: Never go below 20 minutes
Visitor Limitations
| Setting | Purpose | Default Value |
|---|---|---|
| Cooldown Days | Days before a visitor can receive another offer | 7 days |
| Maximum Offers Per Visitor | Total lifetime offers a visitor can receive | 3 offers |
Step 5: Customize Your Popup Design
Personalize how your offer appears to visitors:
- Upload custom images or use default graphics
- Modify text messages and calls-to-action
- Adjust colors to match your brand
- Preview changes in real-time on the right side
Step 6: Configure Product Page Display
Customize how offers appear on individual product pages:
- Adjust colors and fonts
- Modify messaging text
- See live preview of your changes
Step 7: Set Up Cart Page Display
Design how offers look in the shopping cart:
- Customize colors and styling
- Edit promotional text
- Preview the cart experience
Step 8: Save and Activate
Click the “Save” button to create your campaign. If you set the status to “Active” and the start date has arrived, your campaign will begin running immediately.
Best Practices for Trigger Campaigns
Discount Strategy
- Start conservative: Begin with 5-15% discount range
- Avoid conflict: Remove site-wide discount codes that might compete
- Monitor performance: Adjust ranges based on conversion data
Timing Optimization
- Respect visitor behavior: Let the AI determine optimal timing
- Don’t rush: 20-40 minute windows provide adequate decision time
- Test duration: Longer browsing products may need extended durations
Visitor Management
- Prevent fatigue: Use 7-day cooldowns to maintain offer value
- Limit exposure: 3 lifetime offers prevent over-discounting
- Track effectiveness: Monitor which visitors convert after offers
Understanding Campaign Performance
Once your Trigger Campaign is active, monitor these key metrics:
| Metric | What It Tells You |
|---|---|
| Offer Display Rate | Percentage of eligible visitors who see offers |
| Conversion Rate | Percentage of offer recipients who complete purchases |
| Revenue Attribution | Sales directly generated by campaign offers |
| Average Order Value | Purchase size from campaign-influenced orders |
Troubleshooting Common Issues
Low Offer Display Rates
- Check if most visitors are classified as “dedicated buyers”
- Consider adjusting trigger sensitivity
- Verify campaign dates and active status
Poor Conversion Rates
- Increase discount percentages
- Extend offer duration
- Improve popup design and messaging
Technical Issues
- Ensure campaign status is “Active”
- Verify start and end dates are correct
- Check for conflicting apps or discount codes
🎯 Success Summary
Trigger Campaigns represent the most sophisticated approach to conversion optimization. By analyzing real visitor behavior and delivering personalized offers at precisely the right moment, you can significantly increase your conversion rates while maintaining your brand’s value proposition.
Remember: The key to success is letting the AI do the heavy lifting while you focus on creating compelling offers and maintaining a great customer experience.
