Not every storewide campaign needs to apply to your entire store. Sometimes you want to focus your promotion on specific product categories or collections. Growth Suite makes it easy to target specific collections while still creating the urgency and impact of a storewide campaign.

In this guide, we’ll show you exactly how to target specific collections in your campaigns and explain when this strategy works best.

What Is Collection Targeting?

Collection targeting allows you to create a storewide campaign that only applies to selected product collections in your store. Instead of offering discounts on every product, you can focus your promotion on specific categories like:

Seasonal collections: Summer clothing, holiday decorations
Specific product types: Electronics, books, accessories
Brand collections: Specific brand partnerships or featured brands
Inventory clearance: Old stock or discontinued items
High-margin products: Items where you can afford larger discounts

This approach gives you the visibility and urgency of a storewide campaign while protecting your profit margins on other products.

How to Set Up Collection Targeting

Setting up collection targeting is simple and happens during the campaign creation process. Here’s the step-by-step process:

Step 1: Create Your Storewide Campaign

Follow the normal process to create a storewide campaign until you reach the discount settings section.

Step 2: Access Collection Selection

In the discount settings section, look for the “Choose Collections” button and click it. This will open the collection selection interface.

Step 3: Select Your Target Collections

Browse through your available collections and select the ones where you want the discount to apply. You can select multiple collections for the same campaign.

Step 4: Save Your Selection

Once you’ve selected your target collections, save your choices and continue with the rest of your campaign setup.

Campaign Setting	No Collections Selected	Specific Collections Selected
Discount Application	All products in store	Only products in selected collections
Campaign Boxes	Appear on all product pages	Only appear on selected collection pages
Promotion Scope	Entire store promotion	Targeted collection promotion

How Collection Targeting Affects Your Campaign

Discount Application

When you target specific collections, the discount behavior changes significantly:

Selected collections: Discount applies automatically to all products in chosen collections
Other collections: No discount applied, customers pay full price
Cart behavior: Mixed carts show discounts only on eligible items
Checkout process: Discount code only affects qualifying products

Campaign Box Display

The visual elements of your campaign also change based on collection targeting:

Page Type	Campaign Box Behavior
Selected Collection Pages	Campaign boxes appear showing discount and countdown timer
Other Collection Pages	No campaign boxes displayed
Cart Page	Shows savings only for eligible items
Homepage	General campaign messaging (if configured)

Strategic Benefits of Collection Targeting

Profit Margin Protection

Collection targeting helps protect your overall profitability:

High-margin protection: Keep full prices on your most profitable products
Strategic discounting: Only discount items where you can afford the margin reduction
Inventory management: Move slow-selling items while protecting bestsellers
Brand positioning: Maintain premium pricing on flagship products

Focused Marketing Impact

Targeting specific collections creates more focused campaigns:

Clear messaging: Customers understand exactly what’s on sale
Reduced confusion: No disappointment when some items aren’t discounted
Category promotion: Drive traffic to specific product lines
Seasonal relevance: Align promotions with seasonal demand

Best Use Cases for Collection Targeting

Seasonal Inventory Management

Example: Summer clothing clearance in late August

Target only summer clothing collections
Clear inventory before fall season
Protect fall/winter item pricing
Generate cash flow from seasonal items

Category-Specific Promotions

Example: Back-to-school electronics sale

Target electronics and accessories collections
Appeal to students and parents
Keep other categories at full price
Create focused marketing campaigns

Brand Partnership Promotions

Example: Featured brand weekend sale

Target specific brand collections
Support brand partnership agreements
Create brand-specific urgency
Maintain other brand relationships

Inventory Clearance Strategy

Example: Discontinued item clearance

Target collections with old inventory
Free up warehouse space
Generate cash from slow-moving stock
Protect current product pricing

Customer Experience with Targeted Collections

What Customers See

When customers browse your store during a collection-targeted campaign:

Targeted collection pages: Campaign boxes, countdown timers, and discounted pricing
Other collection pages: Normal pricing and no campaign elements
Cart page: Clear breakdown showing which items have discounts applied
Checkout: Discount code automatically applied only to eligible items

Mixed Cart Behavior

When customers add items from both targeted and non-targeted collections:

Cart Item	Pricing	Display
Targeted Collection Items	Discounted price applied	Shows original price crossed out + sale price
Non-targeted Collection Items	Full price charged	Shows regular price with no discount indication
Total Savings	Only from eligible items	Clear breakdown of total discount amount

Setting Up Multiple Collection Campaigns

You can create multiple campaigns targeting different collections for more sophisticated strategies:

Staggered Campaign Strategy

Week 1: Target summer collections (30% off)
Week 2: Target electronics collections (15% off)
Week 3: Target accessories collections (20% off)

Tiered Discount Strategy

Premium collections: 10% discount
Standard collections: 20% discount
Clearance collections: 40% discount

Best Practices for Collection Targeting

Collection Selection Strategy

Analyze margins: Choose collections where discounts won’t hurt profitability
Check inventory levels: Target collections with adequate stock
Consider seasonality: Align collections with current customer demand
Review performance: Use past data to identify best-performing collections

Campaign Communication

Clear messaging: Specify which collections are included in promotions
Visual indicators: Use collection-specific banners and graphics
Email targeting: Send collection-specific promotional emails
Social media: Create posts highlighting specific collection deals

Timing Considerations

Collection relevance: Time campaigns when collections are most relevant
Inventory cycles: Align with natural inventory turnover periods
Competitive timing: Consider when competitors promote similar collections
Customer behavior: Match campaigns to customer buying patterns

Monitoring Collection-Targeted Campaigns

Key Metrics to Track

Collection-specific conversion rates: How well targeted collections perform
Average order value: Impact on overall purchase amounts
Cross-collection sales: Whether campaigns drive sales in other collections
Inventory movement: Speed of stock turnover in targeted collections

Performance Analysis

After your campaign ends, evaluate:

Which collections performed best during the campaign
Whether non-targeted collections maintained their sales levels
Customer behavior patterns across different collections
Overall profitability compared to full-store campaigns

Conclusion

Collection targeting gives you the power to create focused, strategic campaigns that protect your profit margins while still driving sales urgency. By selecting specific collections, you can:

Protect high-margin products from unnecessary discounting
Create focused promotions that align with customer needs
Manage inventory more effectively
Maintain pricing strategy across different product categories

Remember: Use the “Choose Collections” button during campaign setup to target specific collections. This simple step can significantly improve your campaign profitability while still providing customers with valuable offers on the products you want to promote.

Collection targeting is a powerful tool for smart retailers who want to balance promotion impact with profit protection. Start using it in your next storewide campaign to see the difference strategic targeting can make.

How to Target Specific Collections

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What Is Collection Targeting?