How to Create a Storewide Campaign (for Events like Black Friday)

Storewide campaigns are powerful tools for special events and major sales periods. These campaigns create urgency across your entire store and can significantly boost conversions during high-traffic events like Black Friday, Cyber Monday, or seasonal sales.

In this guide, we’ll walk you through creating a storewide campaign in Growth Suite step by step.

What Are Storewide Campaigns?

Storewide campaigns in Growth Suite are time-limited discount offers that appear across your entire store. Unlike targeted campaigns that focus on specific visitor behaviors, storewide campaigns create a sense of urgency for all visitors during special events.

These campaigns use Shopify’s automatic discounts and feature countdown timers that show longer durations (days, hours, minutes) to match the event timeline.

When to Use Storewide Campaigns

Storewide campaigns work best for:

• Major shopping events: Black Friday, Cyber Monday, Christmas sales
• Seasonal promotions: Summer sales, back-to-school campaigns
• Special occasions: Mother’s Day, Valentine’s Day promotions
• Store anniversaries: Business milestones or celebration events

Important: Don’t overuse storewide campaigns. They should be reserved for truly special occasions to maintain their impact and avoid conditioning customers to expect constant discounts.

Step-by-Step Guide to Creating a Storewide Campaign

Step 1: Access the Campaigns Section

After opening Growth Suite, click on “Campaigns” in the left menu. This will take you to your campaigns dashboard where you can see all your existing campaigns.

Step 2: Start a New Campaign

On the campaigns page, look for the “New Campaign” button in the top right corner and click it. This will open the campaign creation wizard.

Step 3: Select Campaign Type

From the campaign options, select “Storewide Campaign”. This option is specifically designed for store-wide events and promotions.

Step 4: Configure Basic Campaign Information

Once you select the storewide campaign option, you’ll see the campaign setup page. The first phase involves setting up basic campaign information:

Campaign Name and Description

Enter a clear campaign name and description. These details are important for your internal organization and will help you analyze campaign performance later. Use descriptive names like “Black Friday 2024” or “Summer Sale July 2024”.

Set Start and End Dates

Choose your campaign’s start date and time and end date and time. Keep these important points in mind:

• The time selection is based on your local time zone
• When visitors from other time zones visit your store, Growth Suite evaluates the campaign based on your time zone
• The End Date is crucial because the countdown timer displays time remaining until this date
• If the campaign is active when someone visits, they’ll see the offer

Step 5: Configure Discount Information

The second phase focuses on setting up your discount details:

Choose Discount Type

Select your discount type:

• Percentage: For percentage-based discounts (e.g., 20% off)
• Fixed amount: For fixed dollar amounts (e.g., $50 off)

Set Discount Amount

Enter your discount amount. For example, if you want a 10% discount, select “Percentage” as the discount type and enter “10” in the discount amount field.

Create Discount Code

Write a unique discount code that is not currently active in your store. Choose something thematic and memorable like:

• BFRIDAY25
• SUMMER2024
• HOLIDAY50

Important: Growth Suite will automatically create this code and apply it to every visitor’s cart automatically.

Select Collections (Optional)

If you want your campaign to apply only to specific collections, click the “Choose Collections” button and select the relevant collections. If you want the discount to apply store-wide, leave this blank.

Step 6: Design Your Campaign Creatives

The third phase involves customizing how your campaign looks to visitors:

Popup Customization

• Upload a visual for your popup if desired
• Edit the popup title and description
• Preview how it looks in real-time as you make changes

Product Page Elements

Customize the boxes that will appear on product pages:

• Adjust colors to match your brand
• Edit text content
• Preview changes live

Cart Page Elements

Configure the elements that will show on the cart page:

• Customize colors and styling
• Edit promotional text
• Preview how it appears to customers

Step 7: Save and Activate

After completing all customizations, click the “Save” button to save your campaign. Your campaign will automatically become active when the start date arrives.

How Storewide Campaigns Work

Once your campaign is active:

Element	How It Works
Visitor Experience	When someone visits your store during the active campaign period, they immediately see the campaign
Product Pages	Campaign boxes are added to all product pages showing the offer and countdown timer
Countdown Timer	Displays remaining days, hours, or minutes until campaign ends
Automatic Discount	Discount code is automatically applied to visitor’s cart

Best Practices for Storewide Campaigns

Campaign Duration

Keep campaigns short: Maximum 4-5 days duration is recommended. Longer campaigns lose their urgency and fail to motivate immediate action.

Frequency

Use sparingly: Don’t run storewide campaigns too frequently. Save them for genuinely special occasions to maintain their effectiveness.

Timing

Plan strategically: Align your campaigns with major shopping events when customers expect deals and are ready to buy.

Discount Amount

Balance value and profit: Offer meaningful discounts that motivate purchases without severely impacting your margins.

Why Short Campaigns Work Better

Short campaign durations are more effective because:

• Create urgency: Limited time pushes customers to act quickly
• Maintain excitement: Short periods keep the offer feeling special
• Prevent habituation: Customers don’t get used to always seeing discounts
• Protect brand value: Avoids devaluing your products through constant discounting

Conclusion

Storewide campaigns are excellent tools for boosting sales during special events and major shopping periods. By following this step-by-step guide, you can create effective campaigns that drive urgency and increase conversions.

Remember to use these campaigns strategically – save them for truly special occasions, keep them short (4-5 days maximum), and ensure your discount codes are unique. When used correctly, storewide campaigns can significantly boost your revenue during peak shopping events.

Start planning your next storewide campaign today and watch your conversion rates soar during your biggest sales events!