What Happens with Multiple Active Campaigns? (Priority & Stacking Rules)

When you’re running multiple campaigns in Growth Suite, you might wonder what happens when they overlap or conflict. This guide explains exactly how Growth Suite handles multiple active campaigns and discount codes.

The Golden Rule: One Offer Per Visitor

Growth Suite follows a simple rule: each visitor can only receive one discount offer.

Once a visitor gets an offer from any Growth Suite campaign, they won’t see offers from other campaigns during their visit. This prevents offer fatigue and maintains the value of your discounts.

For example:

• You have Campaign A (5% off) and Campaign B (10% off) running
• A visitor triggers Campaign A first
• They won’t see Campaign B, even if they meet its conditions

How Discount Codes Work at Checkout

Growth Suite discounts cannot be combined with other discount codes. Here’s what happens in different scenarios:

Scenario 1: User Replaces Growth Suite Code

Step	What Happens
1	Growth Suite automatically applies an 8% discount code to the cart
2	Customer manually enters “WELCOME10” code (10% discount)
3	Result: Growth Suite’s 8% code gets removed, WELCOME10 gets applied
4	Customer receives the 10% discount

Scenario 2: Shopify Protects Better Discount

Step	What Happens
1	Growth Suite automatically applies a 12% discount code to the cart
2	Customer tries to enter “WELCOME10” code (10% discount) at final checkout
3	Result: Shopify won’t apply WELCOME10 because 12% is better for the customer
4	Customer keeps the Growth Suite 12% discount

Key Point: Shopify always ensures customers get the best available discount.

Campaign Priority System

Growth Suite uses a clear priority system when multiple campaigns are active:

1. Storewide Campaigns Come First

Storewide campaigns have the highest priority.

• If you have a storewide campaign running (like Black Friday sale), it triggers first
• While a storewide campaign is active, other campaigns cannot trigger
• This ensures your site-wide promotions take precedence

2. Targeted Campaigns Follow Rules

When no storewide campaign is active, Growth Suite selects the most suitable targeted campaign based on:

• Trigger conditions (visitor behavior that starts the campaign)
• Audience targeting (who should see the campaign)
• Campaign setup order (which campaign was configured first)

How Growth Suite Chooses the Right Campaign

When a visitor could qualify for multiple campaigns, Growth Suite uses this decision process:

1. Check for storewide campaigns – If active, trigger it
2. Evaluate trigger conditions – Which campaigns match the visitor’s behavior?
3. Check audience targeting – Which campaigns target this visitor type?
4. Select the best match – Choose the most relevant campaign
5. Block other campaigns – Prevent additional offers to this visitor

Campaign Types and Their Behavior

Regular Behavioral Campaigns

• Target specific visitor behaviors
• Can have different triggers and audiences
• Only one can be shown per visitor

Storewide Event Campaigns

• Override all other campaigns
• Use Shopify’s automatic discounts
• Show countdown timers for event duration
• Have fixed start and end dates

Post-Purchase Upsell Campaigns

• Trigger after completed purchases
• Don’t conflict with pre-purchase campaigns
• Follow their own funnel priority system

Best Practices for Multiple Campaigns

1. Plan Your Campaign Strategy

• Use storewide campaigns for major events
• Create targeted campaigns for specific visitor segments
• Avoid overlapping audiences when possible

2. Set Clear Priorities

• Put your most important campaign as storewide if needed
• Design targeted campaigns for different visitor types
• Test one campaign at a time initially

3. Monitor Performance

• Check which campaigns are triggering most often
• Use Growth Suite’s analytics to see campaign effectiveness
• Adjust targeting to reduce conflicts

4. Timing Considerations

• Schedule storewide campaigns for specific events
• Let targeted campaigns run continuously for ongoing optimization
• Use different discount percentages to create clear value differences

Understanding Visitor Experience

From your visitor’s perspective:

• They see a clean, single offer experience
• No confusing multiple popups or competing discounts
• Clear countdown timer for their specific offer
• Seamless checkout with automatic code application

Technical Implementation

Growth Suite handles all the technical details:

• Automatic code generation for each offer
• Server-side code management (creation and deletion)
• Real-time conflict resolution at checkout
• Cross-session persistence for ongoing offers

Summary

Growth Suite’s campaign system is designed to be simple and effective:

• One offer per visitor prevents confusion and maintains value
• Storewide campaigns take priority over targeted campaigns
• Shopify ensures best discount for customers at checkout
• No manual management needed – Growth Suite handles conflicts automatically

This system ensures your visitors have a smooth experience while maximizing your conversion opportunities. You can run multiple campaigns confidently, knowing Growth Suite will handle the prioritization intelligently.