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Sometimes you need to exclude certain products from your discount campaigns. Maybe you have new arrivals, limited edition items, or products with tight profit margins that shouldn’t be discounted. Growth Suite makes this easy with the Product Blacklist feature.
Table of Contents
What is Product Blacklist?
The Product Blacklist feature lets you exclude specific products from all discount campaigns. When you add products to the blacklist, they will never receive discounts, no matter what type of campaign you’re running.
This gives you complete control over which products can be discounted and which should always stay at full price.
How to Access Product Blacklist
Setting up your product blacklist is simple:
- Open your Growth Suite app
- Click on “Project Settings” in the left menu
- Find the “Product Black List” section
- Select the products you want to exclude from discounts
Once you add products to the blacklist, they will be excluded from all current and future campaigns automatically.
How Product Blacklist Works
When a visitor qualifies for a discount, Growth Suite checks the blacklist before applying any offers. Here’s what happens:
Cart Discount Calculation
Let’s say a visitor gets an 8% discount offer and their cart contains:
- Product A – $50 (not blacklisted)
- Product B – $30 (blacklisted)
- Product C – $40 (not blacklisted)
The discount will be applied like this:
| Product | Original Price | Discount Applied | Final Price |
|---|---|---|---|
| Product A | $50.00 | 8% discount | $46.00 |
| Product B | $30.00 | No discount | $30.00 |
| Product C | $40.00 | 8% discount | $36.80 |
Product B stays at full price because it’s on the blacklist, while Products A and C receive the discount.
Product Page Display
The blacklist also affects what visitors see on product pages:
- Non-blacklisted products: Show the discount campaign box with the offer
- Blacklisted products: No campaign box appears on the product page
This creates a clear experience for your customers. They can easily see which products have discounts available and which don’t.
Why Use Product Blacklist?
There are several reasons why you might want to exclude products from discounts:
Protect Profit Margins
Some products have thin profit margins and can’t afford additional discounts.
Maintain Premium Positioning
Luxury or premium items might lose their perceived value if frequently discounted.
New Product Launches
Keep new arrivals at full price during their launch period.
Limited Edition Items
Exclusive products that sell well at full price don’t need additional incentives.
Vendor Restrictions
Some suppliers require certain products to be sold at specific price points.
Best Practices for Product Blacklist
Regular Review
Check your blacklist regularly. Products that needed protection months ago might be ready for promotions now.
Clear Category Strategy
Consider blacklisting entire product categories that should never be discounted, like gift cards or digital products.
Seasonal Adjustments
You might want to temporarily remove items from the blacklist during major sales events like Black Friday.
Track Performance
Monitor how blacklisted products perform compared to discounted ones to ensure you’re making the right choices.
Perfect Customer Experience
The Product Blacklist feature ensures your customers always have a smooth shopping experience:
- No confusion: Customers see discounts only where they apply
- Accurate pricing: Cart calculations are always correct
- Clear expectations: No surprise price changes at checkout
- Professional appearance: Your store looks organized and well-managed
Getting Started
Ready to set up your Product Blacklist? Here’s what to do:
- Identify products that should never be discounted
- Access Project Settings in your Growth Suite app
- Add products to the Product Black List
- Test your campaigns to ensure everything works correctly
- Monitor performance and adjust as needed
The Product Blacklist feature gives you the control you need to run profitable discount campaigns while protecting your most important products. Set it up once, and Growth Suite will automatically handle the rest.
