How to Measure Your Campaign’s Performance & ROI

Measuring your campaign performance is crucial for growing your Shopify store. Without proper tracking, you can’t know which campaigns work and which ones waste your money. Growth Suite makes this easy with built-in reports and Shopify integration.

This guide shows you exactly how to track your results and calculate your return on investment (ROI).

Growth Suite’s Built-in Campaign Reports

Growth Suite gives you detailed reports for every campaign you run. Here’s how to access and understand them:

Accessing Your Campaign Reports

1. Log into your Growth Suite dashboard
2. Click on “Campaigns” in the left menu
3. Select the campaign you want to analyze

Key Metrics in Campaign Reports

Each campaign report shows you these important numbers:

• Total Offers Made: How many discount offers Growth Suite showed to visitors
• Offers Used: How many visitors actually used the discount code to buy
• Conversion Rate: The percentage of offers that turned into sales
• Revenue Generated: Total money earned from campaign sales

Daily Performance Graphs

Below the main metrics, you’ll find a helpful graph. This graph shows:

• Daily number of offers made
• Daily number of completed sales

This helps you spot patterns and see which days work best for your campaigns.

Date Filtering

You can filter results by date range. This lets you:

• Compare different time periods
• See seasonal trends
• Measure specific promotional periods

Advanced Tracking with Shopify Analytics

Growth Suite works natively with Shopify. All discount codes start with “GSC_”. You can use this to create custom reports in Shopify Analytics.

Creating a Custom Growth Suite Report

Follow these steps to build a detailed report:

1. Go to your Shopify admin panel
2. Click on “Analytics” in the main menu
3. Click on “Reports”
4. Click the “New Exploration” button

The ShopifyQL Query

Copy and paste this code into the ShopifyQL box:

FROM discounts, sales
  SHOW order_id, applied_discounts, discounted_orders, gross_sales, returns,
    net_sales, total_sales
  WHERE discount_code CONTAINS 'GSC_'
  GROUP BY order_id, discount_name WITH TOTALS
  SINCE startOfDay(-30d) UNTIL today
  ORDER BY total_sales DESC
  LIMIT 10000

This query shows all sales made with Growth Suite discount codes in the last 30 days.

Understanding the Report Results

Your custom report will show:

Field	What It Means
Order ID	Unique identifier for each order
Applied Discounts	Which Growth Suite discount was used
Gross Sales	Total sales before returns
Net Sales	Final sales after returns and refunds
Total Sales	Overall revenue from Growth Suite campaigns

Customizing Your Report

You can add more metrics and dimensions to make the report more useful:

• Customer information
• Product details
• Traffic sources
• Geographic data

Key Metrics to Monitor

Focus on these important numbers to measure success:

Conversion Rate

Formula: (Orders with Growth Suite codes ÷ Total offers made) × 100

A good conversion rate means your offers are relevant and appealing to visitors.

Average Order Value (AOV)

Formula: Total revenue ÷ Number of orders

Compare AOV from Growth Suite orders to your overall store AOV.

Revenue Per Offer

Formula: Total revenue ÷ Total offers made

This shows how much money each offer generates on average.

Customer Acquisition Cost

Include the cost of Growth Suite subscription in your calculations to get true ROI.

Calculating Your ROI

Here’s a simple way to calculate your return on investment:

Basic ROI Formula

ROI = (Revenue from Growth Suite – Growth Suite costs) ÷ Growth Suite costs × 100

Example Calculation

Let’s say:

• Monthly Growth Suite subscription: $49
• Revenue from Growth Suite campaigns: $2,450
• ROI = ($2,450 – $49) ÷ $49 × 100 = 4,898% ROI

Advanced ROI Considerations

For more accurate calculations, also consider:

• Product costs and margins
• Shipping and handling fees
• Payment processing fees
• Time spent managing campaigns

Best Practices for Performance Tracking

Monitor Regularly

• Check campaign performance weekly
• Look for trends and patterns
• Adjust campaigns based on data

Compare Time Periods

• Week over week comparisons
• Month over month growth
• Seasonal performance analysis

Test Different Approaches

• Try different discount percentages
• Test various timer durations
• Experiment with targeting rules

Document Your Findings

• Keep notes on what works
• Record seasonal patterns
• Share insights with your team

Common Mistakes to Avoid

Only Looking at Revenue

Don’t just focus on total sales. Look at conversion rates and customer quality too.

Ignoring Seasonal Trends

Your performance will vary throughout the year. Compare similar time periods.

Not Accounting for All Costs

Include all relevant costs when calculating ROI, not just the app subscription.

Making Changes Too Quickly

Give campaigns time to generate enough data before making major changes.

Conclusion

Measuring campaign performance doesn’t have to be complicated. Growth Suite gives you the tools you need right out of the box. Use the built-in reports for quick insights and Shopify Analytics for deeper analysis.

Remember these key points:

• Check your reports regularly
• Focus on conversion rates, not just revenue
• Use the ShopifyQL query for detailed analysis
• Calculate true ROI including all costs
• Test and optimize based on your data

With proper tracking and analysis, you’ll know exactly how Growth Suite impacts your business and can make smart decisions to grow your sales.