Creating the right discount strategy can make or break your conversion rates. When Growth Suite presents offers to your visitors, the key is making them irresistible while protecting your profit margins. The more compelling your offer, the higher your chances of converting window shoppers into paying customers.

This guide will show you how to set up smart discount strategies that maximize revenue while minimizing the actual discounts you give away.

Understanding Growth Suite’s Three Campaign Types

Growth Suite offers three different campaign types, and each requires a different discount strategy:

Storewide Campaigns – For special events like Black Friday or Valentine’s Day
Trigger Campaigns – For individual visitors based on their behavior
Custom Audience Campaigns – For specific visitor segments you define

Important note: When a Storewide Campaign is active, all other campaigns automatically pause. This means you can be more generous with storewide discounts since they won’t conflict with your other strategies.

Storewide Campaigns: Go Big on Special Days

During major shopping events, customer expectations are different. People expect bigger discounts, and competition is fierce. Since your Trigger and Custom Audience campaigns won’t run during these periods, you can afford to be more generous.

Best Practices for Storewide Campaigns:

Use larger discount percentages (15-30% or more)
Set longer countdown timers (days or hours instead of minutes)
Apply discounts to your entire catalog
Plan these campaigns around major shopping holidays

Trigger Campaigns: Your Secret Weapon

This is where Growth Suite really shines. Trigger campaigns only show offers to window shoppers – visitors who aren’t already committed to buying. Dedicated buyers never see these offers, which means you’re not giving away discounts to people who would buy anyway.

Why Trigger Campaigns Should Get Your Best Offers

Since only hesitant visitors receive these offers, you want to make them as compelling as possible. These people are on the fence about buying, so a strong discount can push them over the edge.

Visitor Type	Behavior	Gets Offer?
Dedicated Buyer	Shows strong purchase intent, moves quickly toward checkout	NO
Window Shopper	Browsing, hesitating, showing interest but not committing	YES

Custom Audience Campaigns: Targeted but Moderate

When you create campaigns for specific audience segments (like cart abandoners or returning visitors), these offers typically should be smaller than your Trigger Campaign discounts. Why? Because you’re targeting people with some level of existing interest, so you don’t need as strong an incentive.

The Smart Math Behind Discount Ranges

Here’s where Growth Suite gets really clever. Instead of giving everyone the same discount, you can set a minimum and maximum range. The system then gives higher discounts to visitors with lower purchase intent, and smaller discounts to those more likely to buy.

Example: The 10% Strategy

Let’s say you want your average discount across all sales to be around 10%. Here’s how you could set it up:

Minimum discount: 5%
Maximum discount: 15%

What happens in practice:

Purchase Intent Level	Discount Received	Reasoning
High intent (but still window shopping)	5-7%	Small push needed
Medium intent	8-12%	Moderate incentive required
Low intent	13-15%	Strong incentive needed
Dedicated buyers	0%	No discount needed

Result: Your actual average discount across ALL purchases (including those with no discount) might be only 6-7%, even though some customers received 15% off.

Choosing the Right Offer Duration

The countdown timer creates urgency, but the duration needs to match the shopping context:

Recommended Durations by Campaign Type:

Trigger Campaigns: 10-20 minutes (creates immediate urgency)
Custom Audience: 30 minutes to 2 hours (allows for consideration)
Storewide Campaigns: Several hours to days (matches event duration)

Pro tip: Shorter timers create more urgency, but don’t make them so short that customers feel pressured. Test different durations to find what works for your audience.

Real-World Example

Let’s say you run an online clothing store with an average order value of $75:

Your Strategy:

Storewide (Black Friday): 25% off everything, 48-hour countdown
Trigger Campaign: 8% minimum, 18% maximum, 15-minute countdown
Custom Audience (Cart Abandoners): 12% fixed discount, 60-minute countdown

Expected Results:

Dedicated buyers pay full price (no discount)
Window shoppers get 8-18% discounts based on their behavior
Cart abandoners get a moderate 12% incentive to return
Your overall discount percentage stays low while conversion rates increase

Best Practices Summary

Be generous with Trigger Campaigns – These target your most hesitant visitors
Use ranges, not fixed discounts – Let Growth Suite optimize based on purchase intent
Protect your dedicated buyers – They don’t need discounts to convert
Match duration to urgency level – Shorter for impulse purchases, longer for considered buys
Test and adjust – Monitor your conversion rates and average discount percentage

Conclusion

Smart discount strategy isn’t about giving away money – it’s about giving the right discount to the right person at the right time. Growth Suite‘s behavioral intelligence ensures you’re not wasting discounts on customers who would buy anyway, while maximizing the impact on those who need that extra push.

Start with conservative ranges and gradually increase them based on your results. Remember: a 15% discount that converts a window shopper is infinitely better than a 0% discount that results in no sale at all.

How to Decide on Discount Rates & Offer Durations

Table of Contents

Understanding Growth Suite’s Three Campaign Types