Your First 5 Minutes: Understanding the Growth Suite Dashboard

Your First 5 Minutes: Understanding the Growth Suite Dashboard

When you first install Growth Suite on your Shopify store, you’ll see a clean and simple dashboard. This dashboard shows you the most important information about your store visitors and campaigns. Let’s walk through each section so you can understand what you’re looking at.

The Four Key Dashboard Sections

Your Growth Suite dashboard has four main boxes that give you everything you need to know about your store’s performance.

1. Recent Visitors

The top-left section shows your Recent Visitors. This is where you can see everyone who just visited your store.

For each visitor, you’ll see:

  • Source/Medium: How they found your store (Google, Facebook, direct, etc.)
  • Time: How many minutes ago they visited
  • Location: Where they’re located
  • Journey Stage: What they did in your store

Understanding Visitor Journey Stages

Growth Suite tracks every visitor through five stages:

  • Browsing: They came to your store but haven’t looked at any products yet
  • Product Impression: They viewed at least one product
  • Product Added to Cart: They added at least one product to their cart
  • Checkout Started: They began the checkout process
  • Checkout Completed: They finished buying something

Pro tip: Click on any visitor card to see detailed information about that person. You’ll see all their sessions, what products they looked at, what they added to cart, and much more.

Next to Recent Visitors, you’ll find Most Popular Products. This shows which products were added to cart the most in the last 24 hours.

Products are listed from most popular to least popular. This helps you see what’s working well in your store right now.

When you click on a product card, you get detailed information about that product over the last 30 days:

  • How many times it was viewed
  • How many times it was added to cart
  • How many times it was purchased
  • What prices it sold for
  • What other products customers bought with it

3. Store Overview

The third section gives you a Store Overview for the last 24 hours. These are the key numbers every store owner should know:

  • Total Sessions: How many people visited your store
  • Product Viewed Sessions: How many visitors looked at at least one product
  • Add to Cart Sessions: How many visitors added something to their cart
  • Checkout Started Sessions: How many visitors started buying
  • Checkout Completed Sessions: How many visitors actually bought something

These numbers help you understand your conversion funnel and see where people are dropping off.

4. Campaign Summary

The fourth box shows a summary of all your Growth Suite campaigns. This includes:

  • How many offers were shown to visitors
  • How many of those offers turned into sales
  • How much revenue those sales generated

This gives you a quick view of how well your personalized discount campaigns are working.

On the left side of your screen, you’ll see the main navigation menu. This is where you control everything in Growth Suite.

Timer Settings

Here you can customize how your countdown timers look. You can change colors, text, and styling to match your store’s design. Everything is easy to edit without any coding.

Campaigns

This is where you manage all your discount campaigns. You can create new campaigns, edit existing ones, and see how they’re performing.

Post Purchase Funnels

These are the special offers you show customers right after they buy something. You can set up different funnels and rules for when to show them.

Reports

Growth Suite gives you four detailed reports:

  • Funnel Report: See where customers drop off in your sales process
  • Product Report: Detailed performance data for each product
  • Cart Insights: Understanding shopping cart behavior
  • Purchase Insights: Deep dive into customer buying patterns

Project Settings

This is where you’ll find all the important settings for your Growth Suite installation.

What to Do in Your First 15 Minutes

Now that you understand the dashboard, here’s what you should do first:

  1. Check Recent Visitors: See who’s visiting your store right now
  2. Look at Popular Products: Understand what’s selling well
  3. Review Store Overview: Get a baseline of your current performance
  4. Explore Timer Settings: Make sure the countdown timers match your brand
  5. Check Reports: Look at your funnel to identify improvement opportunities

Remember: Growth Suite Works Automatically

The best part about Growth Suite is that it starts working immediately after installation. You don’t need to set up complex campaigns or spend hours configuring settings.

The app is already tracking your visitors, predicting their purchase intent, and showing personalized offers to the right people at the right time.

Your dashboard will start filling up with data as soon as visitors come to your store. Within a few hours, you’ll have real insights about your customers and how Growth Suite is helping increase your sales.

That’s it! You now understand the Growth Suite dashboard and can start using it to grow your Shopify store. Take some time to explore each section and get familiar with the data. The more you understand your visitors, the better you can serve them.

Muhammed Tufekyapan
Muhammed Tufekyapan

An E-Commerce Growth expert since 2010, he is the author of "Introduction to Growth Hacking" and founder of Growth Suite. He helps Shopify merchants increase their conversion rates and grow their businesses.

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